What is Magento 2.0 Open Source?
Magento 2.0 is a powerful open-source e-commerce platform that helps online retailers in building and manage their businesses. So, whether you are a small business owner or a mid-sized or large-scale corporation, Magento 2 Extensions will help you set up your business online powered by robust features and functions. This platform was released in 2008 and gradually over a few years, it grew out to be a leading solution for eCommerce Businesses.
However, in 2015, Magento 2 was launched and that became the support for many online owners. This version of Magento has brought a lot of fundamental changes with- speed of order processing, support for the latest version of PHP, and a few more advanced features that support SEO. Together, they amp up the security level and contribute significantly towards delivering an impactful performance to every eCommerce solution.
There are two editions of Magento 2 available:-
- The first is Magento 2 Open Source which is a free version that is perfect for small and medium ecommerce businesses.
- The second is Magento Commerce 2 which is an enterprise version designed for larger corporations that need comprehensive management support and business intelligence.
In this article, we’ll explore the key features of Magento 2 Open Source, highlighting its capabilities in various aspects of e-commerce.
1. Catalog Management:
Magento 2 offers advanced catalog management features that help you set up different types of products from single to bundled and grouped with a variety of shapes, sizes, and variations. It lets you add an infinite no of product attributes offering various options of customization for quick conversion. As an online merchant, you can leverage Catalog Management for quick product creation, easy management of inventory, and seamless support for your backorders.
2. Catalog Browsing:
The platform offers flexible and user-friendly catalog browsing options, including layered navigation, product filtering, and sorting. This makes it convenient for customers to refine their search and quickly locate the products they’re interested in.
It helps owners create a hierarchical category structure, a search bar with auto-suggestions, varied options for product filtering, layered navigation, and many more.
3. Product Browsing:
With Magento 2, you can showcase your products with detailed images, descriptions, and pricing information. The platform supports multiple product types, such as simple, configurable, and grouped products, allowing you to present your offerings in various ways.
With Magento 2 Open Source, you can showcase the attributes of your products with high-quality product images and thumbnail views. It includes writing detailed product descriptions with pricing information. You can cross-sell your products, enable the quick view option, and add add-to-cart buttons.
4. Site Management:
Magento 2 Open Source helps you customize the storefront to align with the identity of your brand. You can integrate CMS for creating, managing, and publishing your content for static pages. Besides, you can hire a developer to manage different online stores and make changes to their design and layout.
Well, you don’t have to worry about the privacy standards when letting others work on it as you can create user roles and assign specific permissions. Make sure you look after the CAPTCHA functionality too to ensure security from any fraud logins.
5. Order Management:
Want to efficiently manage and process your orders? Leverage Magento 2 Open NOW! It lets you track the status of your order, create invoices, manage customer orders, edit existing orders, and seamlessly manage the issues related to returns. Besides, you can access historical data of your orders, make notes add special comments, and collect insights based on your order reports, graphs, and analytics.
6. Checkout, Payment, and Shipping:
With Magento 2 Open Source, you can offer a seamless shopping experience to your customers by providing guest and one-page checkout. This will help you minimize the cart abandonment rates. You can review your store payment information, set the shipping rules and restrictions, calculate the real-time shipping rate, and configure a variety of shipping options.
7. Customer Accounts:
Customers can create an account on Magento 2 Open Source and review the order history and tracking to understand the preferences of your audience. This platform empowers e-commerce business owners to offer customization to a variety of audiences and strengthen their targeted demographics.
Besides, you can provide product ratings and reviews, offer newsletter subscriptions, personalize the preferences of users, and make the entire process of application easy and seamless. Get started with Magento 2 now and enhance your customer engagement today!
8. Marketing and Conversion Tools:
Want to boost the sales and revenue of your business? Try Magento 2 now and leverage the power of marketing and conversion tools. You can use this for creating discount coupons, promotion pages, and marketing strategies for building a loyal customer base. Besides, you can fix the discount amounts or percentages, offer free shipping, upsell and cross-sell, and create and share the wish list. You can also add personalized product recommendations and formulate email campaigns to keep your audiences updated with the latest discount offers and products.
9. SEO Features:
Magento 2 Open Source helps you with customizing the meta tags and descriptions, automatically generating the XML sitemaps, adding canonical tags to prevent content duplicity, and more. This will help boost the visibility of your online store and increase the chances of getting ranked at the top in SERPs.
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The Final Words
To sum it up, Magento 2 Open Source offers a wide range of features that enable businesses to efficiently create, manage, and enhance their online stores. These features include catalog management, checkout processes, customer accounts, marketing tools, SEO capabilities, and extension availability, making Magento 2 a complete solution for establishing a thriving e-commerce presence. By utilizing these features, you can provide outstanding shopping experiences to your customers and promote the growth of your business.
Want to leverage the feature list of Magento 2 Open Source to boost the visibility of your online store? Hire Cynoinfotech now!
